El Gouna: The Green Star Of Egypt
By: Nevine A. Abaza Published in Identity Magazine . July 2011. When I first heard about how “eco-friendly” and “green” El Gouna is, my honest first thought to myself was “what a typical cliché, its just another marketing scam”! But my thought was instantly corrected and changed during my interview with Sherife Abdel Messih, the Environmental Advisor of the Chairman of ‘Orascom Hotels and Development’ on renewable energy projects, and the founder and CEO of ‘Future Energy Corporation’, the leading company serving renewable energy industry in the Middle east and North Africa. El Gouna quite simply is an environmentally friendly, zero waste, energy saving, green, beachside resort, with no compromise on comfort or style.